youtube brand
CREATIVE PRODUCER
Branded formats & series for the YouTube Spotlight page and YouTube global social channels.
Charli xcx & emerald fennell’s watch history
Wuthering Heights’ finest share their recent YouTube Watch History. One for the books!
Creative Producer
In partnership with Somehow Studios, Feb ‘26
unlisted: paris hilton
The icon herself reads never-before asked interview questions, and decides which to make public and which to keep private in this brand new YouTube series.
Creative Producer
In partnership with Somehow Studios, Jan ‘26
carter kench’s watch history
Viral creator Carter Kench joins our beloved Watch History Format.
Creative Producer
In partnership with Somehow Studios, Aug ‘25
YOUTUBE ‘YOODLES’
CREATIVE PRODUCER
YouTube’s equivalent of the Google Doodle, the Yoodle celebrates creator communities with a bespoke 24-hour logo takeover and associated branded video.
musical theater yoodle
Broadway has nothing on Jordan Fisher, Emily Bear and Caleb Hyles’ original medley celebrating YouTube’s Musical Theater community. Composed by Michael Thurber.
Creative Producer
In partnership with Somehow Studios, Nov ‘25
ghost hunter yoodle
Paranormal expert Kelsi Davies convinces BenOfTheWeek that ghosts do in fact exist in this spooky, paranormal Halloween ghost hunt.
Creative Producer
In partnership w Portal A, October ‘25
roblox yoodle
Creators Lana’s Life and MeEnyu celebrate 1 Trillion Roblox views on YouTube in YouTube’s Brand New in-game Roblox Museum.
Creative Producer
In partnership w Portal A, August ‘25
f1 yoodle
F1 drivers The Fittipaldi Brothers and fitness creator Demi Bagby showcase the many difference facets of F1 that have turned the sport into a global and cultural phenomenon.
Creative Producer
In partnership w Somehow Studios, May ‘25
20th b’day yoodle
HAPPY 20th BIRTHDAY YouTube!
Creative Producer
In partnership w Portal A, April ‘25
video essay yoodle
visual effects yoodle
Join Corridor Crew as they take you on an epic adventure through the world of Visual Effects on YouTube.
Creative Producer
In partnership w Somehow Studios, Feb ‘25
the sims yoodle
Join LilSimsie as she takes on the ultimate The Sims in-game Creator Challenges.
Creative Producer
In partnership w Somehow Studios, Jan ‘25
vocal coach yoodle
A celebration of the brilliantly talented vocal coach community on YouTube.
Creative Producer
In partnership with Somehow Studios, Oct ‘24
analog horror yoodle
Horror filmmaker @spangerlookrey dissects this super creepy genre, and some strange things happen along the way.
Creative Producer
In partnership with Entropico, Oct ‘24
Forbes article HERE
Música Mexicana yoodle
@agushtopapa share the rich history and global explosion of the Música Mexicana genre.
Creative Producer
In partnership w Studio Sabia, Sept ‘24
BOOKTUBE YOODLE
Join @jack_edwards & @withcindy as they present you the Ultimate BookTube Community Reading List.
Creative Producer
In partnership with Studio Sabia, August 2024
People article HERE
olympics yoodle
Join host MatPat & athlete friends as they dive into the fascinating world of non-team sports on YouTube.
Creative Producer
In partnership with Studio Sabia, July 2024
dj yoodle
rubik’s cube yoodle
Join cubers SoupTimmy and Livia Kleiner as they compete in Square Off: The Ultimate Rubik’s Cube Trivia Game.
Creative Producer
In partnership with Studio Sabia, July 2024
YOGA YOODLE
Join Yoga with Adriene and the YouTube Yoga Community in a full day of yoga flows in 30 minutes.
Creative Producer
In partnership with Studio Sabia, June 2024
fox television youtube series
CASTING DIRECTOR
Partnered with Liquid Light production to cast episodes of Fox Television’s pilot YouTube series program.
fox’s ‘realty check’
The hilarious Trevor Wallace, Amanda McCants and Rob Anderson discuss some of FOX’s most exciting reality shows with episode recaps, outrageous challenges, never before seen footage, and so much more. Don’t sleep on this trio.
June 2023 - current
Casting Director
Fox Television
Produced by Liquid Light Productions
fox’s ‘the reenactment’
FOX TV shows reenacted in wild ways, hosted by Adam W.
August 2023
Casting Director
Fox Television
Produced by Liquid Light Productions
fox’s ‘benedict’s guide to food stuff’
Join Benedict, a sassy eggs Benedict puppet and wannabe culinary though leader, and a celebrity guest reveal the secrets behind the dishes featured in FOX's most exciting food shows — from MasterChef, to Crime Scene Kitchen, Hell's Kitchen, and more!
Full series playlist here
June 2023
Casting Director
Fox Television
Produced by Liquid Light Productions
YOUTUBE originals
CASTING / CREATIVE
YouTube’s Original programming division. RIP.
jam van
An Emmy award winning multimedia family series that introduces Anne and Lamb, two road tripping friends, to their favorite musicians while learning valuable lessons across the United States. Musicians include: Lin Manuel Miranda, Sheryl Crow, Fitz and the Tantrums, Daveed Diggs, Boyz II Men, and more.
January 2023
Casting Executive
YouTube Originals
Produced by Believe Entertainment
tab time
Emmy award winning exploratory and emotional multimedia series for all ages hosted by YouTuber Tabitha Brown.
October 2022
Casting Executive
YouTube Originals
Produced by Kids At Play
supreme models
The world of fashion was forever changed when Black models burst onto America’s runways in the 60’s. We’re looking at the trailblazers who smashed ceilings and opened doors for a world of beautiful Black models to thrive in. Watch the heartfelt tribute to the first Black supermodel Donyale Luna and 60’s icon Pat Cleveland discusses how she fought racism to break into the industry via Ebony. Also on hand to discuss colorism and the business of modeling are Joan Smalls, Aweng Chuol, Mayowa Nicholas, Beija Velez, Damaris Lewis, Indya Moore, Poppy Ajudha, Shalom Blac, Lois Samuels, Duckie Thot, Jeneil Williams, Jazzelle Zanaughtti, Ebonee Davis, and Precious Lee.
September 2022
Casting Executive / Producer
YouTube Originals
Produced by This Machine
Recipe For Change: Standing Up to Antisemitism
In the Emmy award winning “Recipe for Change: Standing Up to Antisemitism,” hosts Idina Menzel, Ilana Glazer & Moshe Kasher are joined by incredible dinner guests for an amazing meal celebrating their Jewish heritage, identity, & culture, and discuss the rise of antisemitism and its effects on the Jewish community.
May 2022
Casting Executive
YouTube Originals
Produced by Springhill Company
a new green book
The original Green Book was a travel guide for black people during segregation that listed places that were welcoming and safe. In the pilot episode of YouTube Originals, A New Green Book, we're creating a version that looks at Black historic Los Angeles and celebrates the African diaspora in all its rich, diverse beauty.
May 2022
Casting Executive
YouTube Originals
Produced by Tastemade
NON-fungible planet
Celebrate Earth Day with YouTube and your favorite Creators as we explore this Non-Fungible Planet we call home. After all, there’s nothing more valuable in the world than the world itself.
April 2022
Casting Executive
YouTube Originals
Produced by B17 Entertainment
SECRET SABOTEURS
Eight content creators are pitted against each other in this game of intrigue, cunning, and lying. They must play games to win a grand prize of $100,000 - while three of them secretly try to sabotage each round and steal money. It’s hosted by LaurenZSide and played by Nailea Devora, Marcel (BasicallyIDOWork), Noah Beck, Kris London, Tiffany (IHasCupQuake), Brianna, Larray, and Dtay Known - but which three are the saboteurs???
March 2022
Casting Executive
YouTube Originals
Produced by ZnakTV
dear earth
An epic global celebration of our planet and a lesson on reversing climate change. Sprinkled with musical performances, climate activists, creators, and celebs who all share ways to make our lives more sustainable.
October 2021
Casting Executive
YouTube Originals
Produced by Done + Dusted
youtube beauty festival
Inaugural Beauty Event hosted by YouTube’s Head of Fashion & Beauty, Derek Blasberg, and featuring Pharrell, Selena Gomez, Gwyneth Paltrow, Addison Rae, Noah Beck, and more.
May 2021
Executive Producer
YouTube Originals
Produced by Studio Sabia
Coachella: 20 years in the desert
A twenty year retrospective documentary of the illustrious music festival we all know and love so much. Premiered on YouTube at what would have been night one 2020. .
April 2020
Creative Contributor
YouTube Originals
Produced by Raymond Roker & AEG Studios
how to be: mark ronson
Feature documentary on Oscar and Grammy winning producer Mark Ronson and his collaborators.
October 2019
Creative Contributor
YouTube Originals
Produced by BBC
Paul Mccartney:
Life from nyc
Surprise live concert by the legendary Paul McCartney and his band in promotion of his album, Egypt Station, at Grand Central Station in New York City.
September 2018
Coordinator
YouTube Originals
And something personal…
An ode to my Grandmother
Roberta Baskin Shefrin
1929 - 2021